Read rates on WhatsApp broadcasts fall for six reasons: capped recipients, a cold list, a weak first line, wrong send time, too much frequency, and read receipts turned off.
TroubleshootingEvery reason Meta rejects a WhatsApp template in 2026, what the rejection text means, the exact fix, the recategorisation rule, how to resubmit.
TroubleshootingBroadcasts get blocked for six reasons: no opt-in, spam reports, quality rating drops, tier limits, template pauses and blocked numbers.
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